Gamifying Social Media for Users on Sustainability-A design science research for social media platforms

University essay from Lunds universitet/Institutionen för informatik

Abstract: At present, social media platforms pay more and more attention to convey sustainable concepts to users, and at the same time, gamification is a popular interaction approach to attract users, then the purpose of this research is to explore how to leverage gamification into social media to make users sustainable, and the target audiences are the enterprises of social media. The entire study is a design science research covering the questionnaire survey and interviews, this is devoted to formulating an artifact to solve the problem in this study. After conducting the empirical research, the final contribution is a framework to guide social media platforms on how to design and improve some functions through gamification to influence users to become sustainable. The framework can be mainly divided into two parts, design and verification. The design model aims to show the overall process how to follow step by step, while the verification model means to analyze the effectiveness of existing work for improvement.

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