Usability factors for event platform users

Abstract: This thesis examines which functions motivate experienced event marketing platform users to continue to use a specific event platform with regards to usability. The event marketing platform service Confetti was chosen as principal. Qualitative information was gathered through usability tests with existing users of Confetti and quantitative information was collected by sending out a questionnaire to existing Confetti users. A contextual analysis was then performed on the compiled material. It was found during the study that the most highly regarded feature was customizability and that inconsistent feedback was the main source of friction experienced by the users. The main entry point for users of Confetti was via recommendations, and users with a free subscription would consider a payment model if they arranged more events in general. Lastly, the simplicity and the ease of use of the Confetti platform was highly appreciated by the majority of the contacted users. A suggestion for future research in this area would be to conduct similar studies with event marketing platforms similar to Confetti in order to get a broader perspective on the usability demands as a whole.