Poppins : The Service and Interaction Design of Babysitting Service

Abstract: This master thesis is covering a project that focuses on developing both babysitting services and dog walking services and facilitating them through a mobile application. Only the user interface for the service of babysitting was created because the dog walking service was considered to be less of a complex service, and not add to more to the insights in this project. The project was started due to observations that the babysitting service is highly used in America, but it does not operate in a structured fashion. Many parents are new to babysitting which creates uncertainty when ordering and scheduling babysitter. Babysitter, on the other hand, are usually younger and inexperienced. The user interface is created with a service design approach. Developing the service though by creating stakeholder maps, customer journeys, and, service blueprints. Creating the user interface with the service blueprint as a reference. By taking this approach business insight where created and the babysitting service could be created as a hollow organization. An organization that combines more than one service to create greater value for the end user.