The Development Pattern of Chinese firms in the Foreign Market : A thesis for studying matching strategy and competitive strategy for Chinese firms in Swedish markets

University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

Abstract: Internationalization of firms from mature markets to emerging markets has been an on-going process for several decades. However, with the economic development of China, more and more Chinese firms start to expand global market and many of them choose mature European markets since to compete with higher level competitors can force the firm to develop. Many firms have already set up subsidiaries in the Swedish market. Some firms have profitability to develop, but some firms faced serious problems since they can hardly adapt to the high psychic distance. This research will study what are the success factors for Chinese firms which operate in the Swedish market.

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