"The cyber war" : A qualitative study investigating the management of cybersecurity in Swedish online fashion companies

University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

Abstract: Due to a world-wide digitalisation, the fashion segment has experienced a shift from offline to online shopping. Consequently, more companies choose to interconnect digitally with consumers and suppliers. This highlights cyber risks and cybersecurity issues more than ever, which becomes specifically apparent amongst online companies. Through qualitative semi-structured interviews with three different Swedish online fashion companies, the purpose of investigating how cybersecurity currently is prioritised and managed was reached. In addition to this, two cybersecurity experts gave their view of the most important aspects in the field, which companies should consider. Results showed a fairly well-managed cybersecurity amongst Swedish online fashion companies, even though knowledge in the field is scarce. Through educating everyone at the company and implementing a group of people in charge of these questions, a more holistic view could be attained. By offering thoughts on how online fashion companies can enhance their current cybersecurity, this paper contributes to the literature of cyber risk management as well as provides meaningful knowledge to all types of online companies. 

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