How to gain a competitive advantage with a Corporate Social Responsability (CSR) strategy ? : A single case study on COOP - Swedish food retailer (Eurostop, Halmstad)

University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

Abstract:

Purpose: The main research objective is to identify how an organization is using a CSRstrategy to gain a competitive advantage

Method: The selected research method is a descriptive method followed by an inductive one.Secondary data has been collected from books at Halmstad University’s Library and academicjournals and other articles founded in the University’s Databases. Primary data has beenobtained through an interview carried out with the head manager of Coop Halmstad, JorgenWestman.

Theoretical framework: We firstly define in details the concepts of Corporate SocialResponsibility and its three aspects which are Economic, Social and Environmental. Thedescription of the concept of competitive advantage and how to obtain a sustainablecompetitive advantage. Finally, food retailers are defined.

Conclusion: A summary of the findings obtained from our study is posted. Another summaryto point out the bounds between corporate social responsibility and competitive advantage.The limitations of the study as well as some suggestions for further researches are added inthis section

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