Factors influencing product launch strategies - a case study of the mining industry

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Yeasmeen Sultana; Klaudia Mordarska; Daniel Kopecky; [2016]

Keywords: Product Launch; Stage-Gate; Marketing-Mix; NPD New Product Development ;

Abstract: The purpose of this thesis is to investigate factors which influences product launch strategies.

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