Predicting Purchase of Airline Seating Using Machine Learning

Abstract: With the continuing surge in digitalization within the travel industry and the increased demand of personalized services, understanding customer behaviour is becoming a requirement to survive for travel agencies. The number of cases that addresses this problem are increasing and machine learning is expected to be the enabling technique. This thesis will attempt to train two different models, a multi-layer perceptron and a support vector machine, to reliably predict whether a customer will add a seat reservation with their flight booking. The models are trained on a large dataset consisting of 69 variables and over 1.1 million historical recordings of bookings dating back to 2017. The results from the trained models are satisfactory and the models are able to classify the data with an accuracy of around 70%. This shows that this type of problem is solvable with the techniques used. The results moreover suggest that further exploration of models and additional data could be of interest since this could help increase the level of performance.