Digital Transformation in the Logistics Industry : An investigative analysis comparing the impact of digital transformation and consumer behavior on the business models of small & large logistics organizations

University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/IHH, Företagsekonomi

Abstract: Digital Transformation is an on-going process in the logistics industry. Every day, innovative and new technology is developed to streamline products to the customer as fast as they want it. The purpose of our study is to investigate how digital transformation and customer behaviour has affected the business model(s) of smaller companies compared to well established multinational companies in the logistics industry. The authors look and found the aspects of the business model that were impacted and if there should be adjustments made to better suite either the large or small organizations. 

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