A case study on the foreign expansion of an SME

Abstract: This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. Findings show that the motivation for the company to choose to establish itslef abroad is because it believes there is a great demand for its products, which leads to the company wanting to get closer to its customers. In addition, it is discussed that the strategy chosen when entering the market dpeends on internal factors such as resources and the company's long-term goals, as well as external factors such as the business environment and culture. This case study showed that the company's way of entering a market is to do so by having its own production to be able to operate it on its own, the company has chosen to have its own production in all its expansions except one. The conclusion to this was that the particular market was not profitable enough to invest all their resources and also because the initiative came from outside the company.