Assessing the actions taken in a post disaster environment for financial gain in a construction company : A case study of Newtech Installations 1992-2020
Abstract: With globalisation and global warming threats, natural disasters happen at a faster rate, and their impact is drastically more prominent than before. In this thesis, we investigate the actions the organisation Newtech performed in three post-natural disaster environments to enter the markets and benefit from them. By analysing the key actions an organisation can take in order to be more likely to benefit in a post-natural disaster market, the intention is to make more ventures aware of this tappable market and how to profit from entering it. This research uses a one case study to investigate the nuanced perspective of a venture that has, on multiple occasions, entered post-natural disaster markets and what key actions performed. From evaluating pre-existing literature and patterns spotted in the empirical data collected through interviews with the organisation, there appeared five key actions for non-local ventures that strive to enter a post-natural disaster market. The actions discovered by this thesis are (1) spot the opportunity, (2) investigate the environment of the market pre-arrival, (3) prepare based on the investigation, (4) continuously observe the market, (5) make adaptions if necessary.
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