THE ROLE OF CORPORATE SUSTAINABLE ENTREPRENEURSHIP LINKING SUSTAINABILITY AND PROFITABILITY ON THE STRATEGY LEVEL

Abstract: The purpose of this Master’s thesis is to identify the role of corporate sustainable entrepreneurship in linking sustainability and profitability on the strategy level and how the proactive drive of entrepreneurship can lead to a sustained competitive advantage. In relation, the purpose is to guide the case company towards a profitable inclusion of sustainability into the current strategic planning by proposing corporate sustainable entrepreneurship as an innovative linking element.