Corporate Sustainability : Interpretation, Implementation and the Employee

Abstract: Sustainability indicates one of the core topics among society as well as in current business life. On this account it seems highly important to elaborate further on this crucial issue. This research focuses in particular on the implications of the implementation of Corporate Sustainability on the organizational as well as the private values of the employee. To analyse this issue, both theoretical secondary literature and empirical data from expert interviews was used. The research indicated three core findings. 1.) A unified and globally accepted definition and interpretation of Corporate Sustainability seems to be missing. This led to the understanding that organizations use various different methods and tools during the implementation of Corporate Sustainability. 2.) On the basis of the first finding as well as the theoretical background and empirical input, a framework was drawn which may guide organizations during the implementation of Corporate Sustainability. 3.) On the basis of this framework and the interpretations of scholars and experts it emerged, that the key issue during the implementation of Corporate Sustainability seems to be the corporate culture and values. Therefore, it emerges, that the employee has to take a central or key role within such an attempt, as the organizational culture is defined as the sum of the individual values of the employees. In principle, as found, indicates Corporate Sustainability a rather extensive change process, which has its roots and implications on the employee and their values.