Rapid Digital Transformations Of SMEs: A Conceptual Model

Abstract: This study introduces the demand for rapid digital transformation in this changing digital era. While all companies face challenges when approaching digital transformations, SMEs are at a disadvantage in regard to their resource constraints. However, the existing academic field lacks in research about rapid digital transformation for SMEs. Therefore, this study aims to answer the research questions “How can SMEs rapidly digitally transform?” and “How is rapid defined in the context of digital transformation?”. The purpose is to understand the process of digital transformation to develop a conceptual framework on how SMEs can undergo a rapid digital transformation. We approached this with an abductive and qualitative method. Semi-structured interviews were performed with Swedish consultants, a CDO and a CEO of a SME. The gathered data was analyzed together with the frame of reference, which was structured into four categories. These are digital transformation, strategy, business model and digital culture. The findings of this study presented the definition for rapid in the context of digital transformation to be a timeframe up to twelve months. Moreover, we constructed a model that guides SMEs to achieve a rapid digital transformation. However, as the model was not tested in practice, we recommend future researchers to do so.