Kundfokus inom livsmedelsbranschen
Abstract Title: Customer focus in the food industry - internal customer-oriented processes through a Value Chain perspective. Authors: Jasmine Carew, Zekarias Ghebregiorgis and Victor Söderberg Supervisor: Jennie Blomqvist and Katrin Franander Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 credits Key words: Financial Management, Value Creation, Customer Focus, Competitiveness, Food Industry, Value Chain, Value Chain Management, Shared Value and Value Chain Analysis Purpose: The purpose of this paper is to identify customer-oriented value creative activities in the food-industry with the help of Value Chain. Method: The study is a form of qualitative research based on primary data in the form of three interviews with industry experienced personal and secondary data in the form of an industry-specific report and scientific articles. Results: Focusing on customer means, in practical terms, customer value equivalent, preferably exceeding, the price of purchased goods/services. In the food industry one was able to find evidence of a great work focusing on customer; customer-oriented value creation was a focal part of the business activity. Companies within the food industry are actively working with focusing on customer in the business to create and strengthen relationships with customer and also to keep a strong position on the market. Despite this one could find some flaws in the customer focus where companies could improve their business and by that grow even stronger.
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