The Social Network of Changing Your Mind :

University essay from Uppsala universitet/Institutionen för informatik och media

Abstract: We  are increasingly turn to social media for our news consumption two related media phenomenon that influence media consumption are the “Echo chamber” and “Filter Bubble”. Echo chamber this the phenomenon that we tend to have conversation only with those that has the same likeminded as we do while Filter bubble is created by Social media and information retrieval technology that tends to priorities showing us things it already know we like. The aim of this thesis is to suggest design solution for social media that may counter the effect of “Echo chamber” and “Filter Bubble”. The precise method used on this thesis is play centric design method and both intermediate and final evaluations were done through qualitative evaluation. At the end a design solution of Viewlette game were presented. It can be concluded that the suggested design solution may have the tendency to counter the effect of Filter bubble and Echo chamber on social networking site by enabling people that has conflicting points of view to still listen to each other and understand an argument from different perspective.

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