Virtual Leadership in Brazil - Virtual Intelligence in Multinational Companies : A Field Study on Leadership in a Virtual Context with Focus on its Effect on Teamwork in Cultrurally Diverse Teams.

University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

Abstract: As the technology develops, the communication infrastructure continues to innovate and increase competitiveness. For companies in a country such as Brazil, communicating virtually may be very beneficial in order to become more efficient, as well as more global. Due to today’s technological development and globalization, virtual teamwork has increased. For virtual teamwork to be successful, the importance of virtual leadership needs to be addressed by the organizations. Thus, the purpose of this study is to investigate leadership in a virtual context with focus on its effect on teamwork in culturally diverse teams. Furthermore, due to its emerging market and economic relevance, this study will examine virtual leaders of multinational companies in Brazil. From our dialogues we found that there is a lack of technological infrastructure, education, and positive attitude for virtual communication and virtual leadership within multinational companies in Brazil. Brazil as a country, as well as companies in Brazil, needs to provide opportunities and possibilities for excellent virtual communication and leadership. For instance, facetual communication and attication are important concepts on the way for companies of becoming virtualized.

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