VOLVO UNITED

Abstract: What if advanced digital tools enable users to participate in the car design process? Putting people at the centre has always been the core of Volvo Cars. This master thesis project explores how the Scandinavian design philosophy of user-centric design can be brought to the next level. The goal of this speculative design project is to inspire and trigger discussions about the future of car design and designers, by showing a fictional urban vision of 2037, where shifts in economy and society change the way we live and work, and ultimately how we move. The result is Volvo United, a system that connects people – locally and globally – by empowering them to participate in the process of creating truly individual and meaningful modes of transport. Designed by you. Made by people around you.