Enhancing information mediation to employees at Willys : How a analysis of Willys onboarding process led to a mobile application for employees

Abstract: A well thought out process is today a commonly used approach to enable new employees to become efficientin their new role. Axfood is a Swedish company group that operates in the food and logistics industry. Thegroup includes chains as Willys & Hemköp, among others. With over ten thousand employees and a growingcompany the need for recruitment is always present. Axfood is currently in the process of reorganizing theirinternal onboarding processes, rebuilding it from the ground up. This master thesis has been a part of thisbigger initiative and have focused on the onboarding process at the store chain Willys. The project has followed the human centered design process, developed by IDEO. This process includes thethree phases, inspiration, ideation, and implementation. The methods used to reach a final result has been interviews,user journey maps, creative workshop, ideation methods, wireframing, prototyping and user testing. In the inspiration phase the current state and the users experiences of the onboarding process was explored.This made it possible to identify enhancement opportunities, one of them being the fact that none of the askedemployees did continuously use Willys intranet. In decision with Axfood, this opportunity was selected as thefocus of the solutions proposal. When the project reached the creative phase it therefore had a new direction,which led: how can Axfood use digital tools to reach employees and distribute information in an attractiveway? Throughout the creative and implementation phase a solution for this problem was explored, prototyped,tested and enhanced.The project resulted in a solutions proposal in the form of a mobile application aimed to employees. Thesolution functions as an inspiration of how Axfood can mediate information to employees in a attractive anduser friendly way. The content has been developed based on the user groups request and needs, providingthem with information and support that make them more efficient in their role. Beyond the final result theproject has also contributed Axfood with usable data of their employees needs and knowledge of how humancentered methods can be used in the future.