Privacy exposure on WeChat from users' perspective : A study among the university  students in China

Abstract: In 21st century, social media has become one necessary part in people’s life, different kinds of social media emerge in endlessly. In younger generation, it is popular to use social media as a communication tool to get closer to each other. During using social media, it is important to have awareness to protect their personal information. Comparing with Western countries, the topic of privacy is not often discussed in China and some privacy issues might be ignored due to people have not enough knowledge in this area. In this study, the focus is to investigate Chinese university students’ perception of privacy risks and WeChat personal information exposure. Based on this, this study also explores the users’ attitudes toward WeChat and how it influences the future usage of it. The adopted research method is qualitative research method, by doing interviews with 15 students from different school, city and major. From the study, eight essential concepts are used to answer two research questions. Though analysis, the situation of the privacy perception can be found, the reasons and attitudes toward WeChat are also figured out. At the end of the thesis, the contribution of this study and suggestions to future research are shown.