Event-driven interactivity in application-based TV-programs

Abstract: In recent years TVs and set-top boxes has been featured with built-in internet connectivity which open up doors to new innovations and technologies. This research has particularly investigated the possibility of adding event-based interactivity into application based TV-programs and has focused on the hybrid standard HbbTV. A design suggestion of a framework to make use of eventdriven interactivity has been created and a proof-of-concept prototype  has been implemented. The study has demonstrated  that event-driven interactivity can to advantage be used to enhance the user experience of TV-programs, especially in a live context with many concurrent  viewers. HbbTV has been shown to be a suitable standard for connected TV devices and is currently growing in the European TV market.