In the Pursuit of Competitive Advantage - A single case study investigating how the deployment of product innovations is challenged within Knowledge-Intensive Business Service Firms

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Noah Winneberger; Miriam Julia Hengsteler; [2020]

Keywords: Knowledge-Intensive Business Services; Productization; Product Innovation; Deployment Challenges; Customer-Collaboration; Business and Economics;

Abstract:

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