Social Responsibility Guidelines & Sustainable Development : Integrating a Common Goal of a Sustainable Society

Abstract: Abstract: Given the global sustainability challenge; effective organizational Social Responsibility (SR) guidelines must set best-practices that acknowledge environmental constraints and strive for a sustainable society. SR has historically underrepresented environmental issues and needs to shift from a reactive focus on societal stakeholder demands, to a proactive whole-systems planning framework. There is a risk that unless SR guidelines consider both social and environmental issues together, they may generate negative outcomes to organizational viability. This research finds key Sustainable Development concepts that should be integrated within SR guidelines and uncovers an overall goal of SR as assisting organizations in moving towards a sustainable society. A Sustainable Society is defined in the research according to a set of scientific principles, based on environmental constraints and fundamental social needs. This clear goal enables the organization to ‘backcast’ from this success point in order to take effective strategic steps. The authors recommend the incorporation of critical concepts from Strategic Sustainable Development, a proven organizational sustainability planning framework, into SR guidelines to increase their effectiveness in strategic SR decision-making. The ISO 26000 SR Guideline is used as a case study.