Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

University essay from Göteborgs universitet/Graduate School

Author: Karin Nordberg; [2014-12-05]

Keywords: Private labels; willingness to pay; FMCG;

Abstract: MSc in Marketing and Consumption

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)