Massive stress or sustainable entertainment – Perceived sensory dimensions to combat stress and to enhance the sustainable city. A case study of Massive Entertainment.
Abstract: More and more people around the world are feeling stressed, and the consequences have become a global burden. At the same time, cities are growing both spatially and from within, creating competition for land which sometimes comes at the cost to our access to nature. Natural settings provide people with stress relief, and some of the feelings we perceive in nature are more efficient at this than others. The proximity to nature has also been found to be of great importance for our creativeness and ability to recover from mental exhaustion. In this study a survey (N=95) based on the ‘eight perceived sensory dimensions’ was conducted at Massive Entertainment, a big gaming company in Malmö Sweden, to understand how employees at a gaming company perceived their level of stress, affinity with nature and how they asses that these two factors corelate. The results showed that stress is affecting a share of the responding employees and that this influence their ability to work. Some of the employees even flag for the risk of being affected by more serious mental health issues in the future. At the same time, a need for nature is prevalent and a majority of the respondents seek out urban nature content with the purpose of finding relief from stress. However, the move of the company to a new part of the city may reduce access to nature since the new location Eden is in a part of Malmö where very little nature is to be found. By bringing nature content into the city, through a green roof designed to utilise the strengths of the planned garden at Eden, there seem to be benefits for both the company and their staff, as well as Malmö at a society level. Benefits in terms of a better working environment for the staff with potential to positively effect creativity and mental health, company publicity and possibly a reduction in sick leave, and societal benefits stemming from better storm water management and less air pollutants. If these benefits were to be translated into corporate value, this may be enough to show that a green roof is a sound investment.
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