A comparative study of the Swedish and Japanese M-commerce markets: what are the obstacles towards the acceptance of m-commerce in Sweden?

Abstract: Mobile commerce, or m-commerce, is an idea that involves different applications, new technologies and services which are accessible from Internet-enabled Mobile devices. In our study we compare existing 3G mobile services in two countries: Sweden and Japan. Furthermore, we investigate why these services are at the different stages of the development. In addition, we examine what may be the obstacles towards the successful implementation of m-commerce in Sweden. A comparison is made with the reflection to our limitations. By comparing these two countries through the mobile value chain we hope to gain a greater understanding of the obstacles that Sweden needs to address. Amongst the major obstacles that were observed during this research were pricing and amount of services provided.