Communication in Waste Management Promotion of Waste Separation in Households

Abstract: Separation of waste in households is a widespread practice in modern waste management systems. Waste separation programmes are dependent on the voluntary agreement of the public to do the separation and success of it is considered to depend on promotion and public information. The purpose of the thesis is to explore various communication tools that can help overcome specific barriers to public participation in waste separation. Such barriers and relevant communication tools are identified through the literature review, applied to the context of a Ukrainian case and analysed based on experiences from western countries and major pilot projects conducted in Ukraine.