A critical analysis of non monetary practices for labour retention in new ventures
Abstract: This study is an analytical look at how new ventures approach keeping individuals within their organizations in order to ensure the long-run success of the venture. There is a particular focus on the non monetary incentives that are offered by employers and the influence they have on the intention for the individual to remain in a new venture. This has been done by following the framework of the job coupling theory adapted from the likes of Wei-bo, Kaur and Zhi (2010) as this focuses more on the relationships which are being developed within a new venture and the role they could play on the retention rates within new ventures. The theory by David McClelland and presented as Human motivation theory has been an indicative theory as well, due to focusing on the ways of getting motivation. Our results indicated the importance of the culture in the business as well as showing differentiation between recruitment and retention.
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