A Study on Factors Influencing Acceptance of Using Mobile Electronic Identification Applications in Sweden

University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

Abstract: Mobile technology has become increasingly common in today’s society, enabling a whole new set of advantageous services that has a profound impact on our daily lives. This has led to that the mobile electronic identification application (mobile eID app) software has emerged, creating the possibility for users to authenticate important tasks and validating one’s identity through a mobile device. Existing literature on mobile electronic identification (mobile eID) has touched upon several aspects of this phenomenon, however, no specific research related to the user acceptance has been conducted. Thus, this paper seeks to identify the influencing factors that lead to the acceptance of using a mobile eID app. To analyze the adoption behavior of mobile eID app users, a conceptual, and later refined model consisting of 7 factors and the relationship between these were proposed. This model was based on the well-researched Technology Acceptance Model (TAM) and extended to better fit the subject of this research. 13 hypotheses based on already existing research within the field of mobile service application acceptance were proposed and Sweden, having heavily implemented this phenomenon into the society, served as this study’s empirical site. The required primary dataset for hypotheses testing was collected through conducting a questionnaire distributed using a convenience sampling method. The gathered data was analyzed through the statistical software programs SPSS and SPSS AMOS to see if correlations between factors existed. The result showed that 10 hypotheses were accepted, and 3 hypotheses were rejected. This concludes that the factors influencing the acceptance of using mobile eID apps to validate one's identity online in Sweden are the following ranging from the largest effect to the least effect: perceived usefulness of a mobile eID app, subjective norm, perceived ease of use of a mobile eID app, perceived convenience of a mobile eID app, attitude towards using a mobile eID app, and perceived security of a mobile eID app. The findings of this study advance the theory within technology acceptance and contributes to the foundation for future research within the field of mobile electronic identification as well as for user acceptance within related subjects.

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