Sweden in the Box : Product designfor promoting Swedish culture to Chinese people

Abstract: Project starts with the Swedish food to study the Swedish diet cultureand the traditional customs. Based on the theory of the sustainabledevelopment, the project makes a deep discussion about how tointroduce the Swedish culture to China, which aims to expand itsinfluence in China, improve the Swedish popularity in China andpromote the development of Swedish tourism.The project sets Embassy of Sweden in China as a project partnerand ultimately provides the product solutions which can improve theeconomic benefits for Swedish Embassy in China.Project aims to promote Swedish culture to Chinese people. Try topromote Swedish culture by products. As a related industry chain,which help and cooperation can be used in China and achieve thesustainable development of a product in a field.As a designer, when we improve the design, we should make multiangles analysis and assessment of the ecological, economic, culturaland social fields at the same time. Creative thinking can be used tosolve problem, to convey the theory of sustainable development.The design of sustainable development make the idea of sustainabledevelopment be emerged into the process of the product design,make ecological environment and economic development become acausal organic whole, which can make effective utilization of theresources and the energy to reduce the environmental pollution to aminimum.Product innovation design which is based on the product design toadapt to the current social trends is the innovative design field, whichis derived from the Theory Inventive Problem Solving, it is a part ofindustrial design.Define the nation branding, which refers to the overall image that acountry is in the minds of the citizens, it is the sum of the tangibleand intangible value that the people feel of a country.Nation branding is using a powerful, attractive and distinctive way toshow the image of the country. Therefore, in order to enhance thevalue of the nation branding, all countries attach great importance tothe construction of the nation branding.