Suggestions for Improvements on Shanghai’s Entrepreneurial Environment : A Comparative Study Based on the Different Perspectives of Experts and Undergraduates

Abstract: This study focuses on undergraduates in Shanghai and aims to generate some practical implications on how to improve the entrepreneurial environment by enhancing undergraduates’ entrepreneurial intentions. The authors initiated an analytical model with support from the GEM conceptual model and Krueger’s intention model (2000) to carry on an investigation among local undergraduates. The data reflects an actuality of undergraduates’ entrepreneurial intention. On the other hand, by the correlation analysis, undergraduates’ preferences upon different aspects of entrepreneurial environment are filtered out. Finally, practical implications are given through two aspects. One is divisions of respondents by their different grades of entrepreneurial intentions; the preferences from the higher intentioned group will firstly be suggested to improve. The other one is based on the comparison between undergraduates’ valuation and experts’ measurement on the entrepreneurial environment. In conclusion, the study reflects that the analytical model is applicable to undergraduates in Shanghai. To enhance undergraduates’ entrepreneurial intention, it is highly recommended by the authors to improve entrepreneurial environment through more attention to the feasibility of technology transfer, sufficient government programs for new firms, the effectiveness of technological region, and government projects.