Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers

University essay from Sektionen för ekonomi och teknik (SET)

Author: Anna Bengtsson; Ida Larsson; [2013]

Keywords: Rebranding;

Abstract:

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)