Understanding ecological tourism by different local business stakeholders: a case study of Sao Miguel.

Abstract: Tourism represents 10.3% of the global GDP. Moving abroad for holidays has never been simpler and cheaper. Destinations answer tourist's demands, they build more hotel complex, create new fun activities, provide more resources. This way of life seems paradisiac for visitors; however it does not look that good for local communities. Often left aside by capitalist corporations, their resources and environment are depleting, crowds of visitors invade their space and unsustainability is deeply rooted. The result is the installation of more inequalities and gap between social classes. An alternative to this Pandora's box was created about 50 years ago, although it only started to develop recently, claiming it is the solution to most of our environmental tourism issues: ecotourism. If you look for this type of holidays, you will find the Azores. Eight award winner as a green destination. It was decided this research would focus on its biggest island: Sao Miguel. One will investigate what is the reality behind the green curtain. To do so, the learning of local stakeholders towards ecotourism and how it affects their current actions and their sight for the future of the island's tourism will be explored.