Change a Way Forward: An interpretative and qualitative study examining an organizational change initiative

University essay from Lunds universitet/Företagsekonomiska institutionen

Abstract: Title: Change – A way forward: An interpretative and qualitative study examining an organizational change initiative. Seminar date: May 28th 2013 Course: BUSN49 - Degree Project in Managing People, Knowledge and Change - Master Level Authors: Lena Ytterberg, Susanna Hallner Advisors: Stefan Sveningsson Department of Business Administration Lund University School of Economics and Management, Sweden. Key words: IKEA Industry, Organizational Change Management, Cultural change, Sense Making, Symbolic Leadership, Organizational Identification, Zero Defect Culture, Quality Thesis purpose: The main purpose with this thesis is, with an interpretative perspective, examine a change initiative. Methodology: The research is conducted from a qualitative and interpretative perspective taking a reflexive standpoint. Theoretical Perspective: The thesis is examined based on existing literature regarding organizational change management, sense making, symbolic leadership and organizational identification. Through our findings we aim to extend existing theories. Empirical Foundation: The research is based on a case study of a company within the furniture production industry. The main findings were collected and provided by interviews with managers from the organization. Conclusions: Employees interpret change initiatives in multiple ways. Therefore managers have an important role to create meaning behind reasons of why change needs to be done. The importance for employees to identify with the organization is one vital factor for a change to proceed.

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