Homo Gamicus

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Sterenn Chevance; Kornelija Steinsvik; Alice Pehrson; [2022]

Keywords: Gaming; In-game purchases; Player Type; Self-Expression; Avatars; Technology and Engineering;

Abstract: This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth.

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)