The Impact of Navigation on Survey Completion Rate

Abstract: There are several tools for creating online surveys. However, guidance is lacking for some of the decision-making regarding the survey design. This study aims to investigate if one of these choices, navigation, has an impact on the surveys completion rate. We developed our own tool that gave every other respondent one of two different designs. This lets us gather more information than tools such as Google Forms and SurveyMonkey. A qualitative approach was used and we let the students of a course at KTH answer questions about that course without having knowledge of this project. No conclusions could be made due to some unexpected behaviours which will be explained later in this paper.