Intuitive Design Principles: guidelines for how to build an instinctual web application

Abstract: This paper investigates interaction design overall and intuitive design, in particular. In this research, we aim to gain an understanding of intuitive design principles and based on this, we compose guidelines. These guidelines will help the designers to comprehend the main principles of intuitive design and give them a possibility to be able to develop intuitive web applications without the need of going through hundreds of books and articles. We believe that this research will be useful for a broad audience considering both designers and researchers will be able to find information of how actual people perceive design and what makes design intuitive. Considering the outcome of this study it is incautious to say that the guidelines will support anyone who is working with design and if anyone would want to continue our research, one possible direction could be to try other types of applications or usage areas while applying our guidelines. Even though this study is conducted within one company it will be possible to use the results for other cases where intuitive design is applicable.