The Representation of the #Metoo Movement in Mainstream International Media

University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

Abstract: The final months of 2017 have witnessed the birth of a movement, the #Metoo movement, which started after several Hollywood actresses have accused famed producer Harvey Weinstein of sexual harassment. The movement is an ongoing prevalent phenomenon on social media where its aim is to demonstrate the frequency and widespread of sexual harassment in all sectors of work, whereas the movement Media has been widely reporting on the movement and has given a platform to several women to speak their truths. In my research, I aim to conduct a comparative study of how three mainstream media outlets have covered the moment on their websites. The media outlets chosen are Aljazeera, BBC and CNN. The theoretical framework for the study will revolve around theories of representation, power, and to help in understanding how mainstream media represents the #Metoo movement on their news websites A total of 15 articles will be analyzed through a Multimodal Critical Discourse Analysis. The study concluded that the #Metoo movement is represented through a constructionist approach, and there are minor differences between the three distinctive international mainstream media news websites.

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)