If You Risk Nothing: You Risk Everything : A qualitative multiple-case study of Swedish firms’ risk, opportunity and challenge perceptions in the transitioning economy of Cuba.

Abstract:

This thesis comprehends a notable research gap through its exploration of risk and

opportunity perception for Swedish firms’ internationalizing to Cuba, by conducting a

multiple-case study of three Swedish firms’.

A qualitative research method has been used in accordance with an abductive approach.

The conceptual framework illustrates the correlation between the theories, which has

been applied to the empirical findings. Conclusions derived throughout the analysis and

the significant theoretical implications demonstrate answers to the dominance of

arbitrage opportunities. Empirical implications illustrate why risks and opportunities

might be acknowledged differently due to industry, whereas managerial implications

emphasize the importance for Swedish firms’ to understand the complexity

impregnating the business environment.