Business Model in a foreign country : A case study on Multi-business models and strategy development in different markets - based on a collaboration with Würth AB. 

Abstract: Background: While discussing the importance of the right Business Models for a company and searching for the relevant information within the field, we usually get to read about the challenges that appear with identifying the right Business Model especially if it is a case of Multi-Business-Modeling - there are still challenges and uncertainties in why some business models and strategies work in some cases and in other cases they do not. What is usually pointed out are the differences that appear, usually focused on leadership and not enough developed business models. Purpose: The presented background leads us to a summarized main purpose, which is to find out what the potential causes are for the challenges that the case company is facing - but also expand our knowledge when it comes to this field of topic. The strategy of the paper is to identify answers that have not been clarified by previous research, which concretly includes the phenomena of decision making and finding the right business model while trying to fit into a new market.  Method: A qualitative research approach was conducted, choosing case study as a proper research method for this purpose.   Conclusion: In order to make sure that everything that is necessary for the success of the MBM is being adapted, following factors are found to be the crucial parts of it: background knowledge of a product; differences in markets; local communication/collaboration; competitive edge; organizational growth; eye on the local and foreign market trends; technological smartness; environmental factors; training of the sales representatives; decision-making; value proposition; value creation; relationship building and bounding; customer satisfaction. The mentioned aspects are in one way or another, affecting the outcome and utilization of a Business Model in a foreign country.  By centralizing the decisions on the department level and investing in the services, including the training and education of the sales representative - there should not be any obstacle in succeeding in a foreign market.  Keywords: Multiply Business Modeling; Market entry; Foreign markets; Decision-making; Consumer perspective; Value proposition; Value creation; Centralization vs. Decentralization