An Advertisement Framework Implementation and Scalable Database Architecture Evaluation

Abstract: This thesis report provides a detailed description of an iOS framework implementation for the product developed at Dohi Sweden, used to target advertisement. Targeting properties are stored in a relational database and the customer estimates the amount of requests performed against the database to reach several hundred million requests per month when fully integrated. Possible system architectures are therefore evaluated using denitions of scalability, elasticity and availability made in this report. With the possibility of a cloud based deployment three large cloud service providers are also evaluated using the definitions made. Testing of the back-end, coupled with the theory for the evaluation show that the back-end should be able to handle the amount of requests required. The framework is designed to provide easy integration, high modularity and only necessary exposure of possibilities.