Waiting lines : A designing of a mobile self – checkout service for grocery stores

Abstract: Waiting lines is something people experience every day but many  people still hate them especially at grocery stores. For many years, the manual barcode reader has been optimal solution to deal with waiting lines at grocery stores. But, recently, Amazon and Hypercity have  shown that it could be more effective to use mobile self – checkout services to remove waiting lines. In Sweden, the idea of having a mobile self – checkout service has not yet reached out to the larger part of the market. There is, therefore, possible to benefit from introducing a mobile self – checkout service before the competitions start to move. The purpose of this study has, therefore, been to design a mobile  self – checkout service for grocery stores which fulfills the user  experiences better than available self - checkout services. The research has been conducted through a case study, this has been done to  understand the depth of the customers’ user experiences. The result has shown that people don’t like to spend too much time learning a new system and want to be competent at carrying out tasks without too much effort. The result concludes that users have high requirements for efficiency, this is because they want to perform their intended tasks without having to waste much time. The users desire to carry out their tasks with as few steps as possible. If possible, the users want tasks to be completed similar to Amazons 1 – Click technique which allows  customers to make online purchases with a single click.