Occupational terms in The Daily Aztec & The San Diego Union Tribune : Non sexist vs. sexist language

Abstract: Abstract In English usages such as mankind and job titles ending in -man (fireman, chairman) when referring to people in general are considered sexist. Sexist language makes a distinction between women and men and it can exclude, trivialize or diminish women. Therefore, the aim of this paper was to study the sexist or non-sexist use of occupational terms in The San Diego Union Tribune and The Daily Aztec. The questions that were investigated were how the newspapers used affixed terms ending in –man and -woman, if they added female/woman/lady to refer to women, but also how they referred to traditional female professions (nurse, midwife). The study was conducted by hand by using a textual analysis, which was both qualitative and quantitative in nature. The study showed that the newspapers primarily use non-sexist occupational terms and avoid using female markings, even when reference is being made to women who have traditional male professions. The sexist usage that was most common was the affixed terms ending in –man and –woman. One conclusion that could be drawn was that The San Diego Union Tribune follows The Associated Press Stylebook’s policy about the usage of coined words such as chairperson and spokesperson.