The transition to a responsive website: A user study

Abstract: An anonymous company has been redesigning its website to a responsive site and during this process the users have the option to stay on either site. This study examined the reasons as to why users stay on the non-responsive site and how the responsive site could be improved to make them switch to it. In order to understand how users were effected by first impressions and age as well as how adaption to technology works, previous research in these areas have been presented. A survey and user test were conducted to find the answers to the research question. Because the transformation to a responsive site meant that the visual structure changed, it affected the users’ existing habits. The results and conclusion were that there were three major groups stating different main reasons on what would make them go to the responsive site. The strategy for making users on the non-responsive site more satisfied with the responsive site would be to first implement missing functionality. The next step would be to invite all users and adding guides to help them to learn how to find what they usually look for.