Deepfake: An Emerging New Media Object in the Age of Online Content

University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

Abstract: This thesis aims to understand the phenomenon of deepfake as new media objects and how deepfake content circulate and are consumed online. Deepfake is a newly emerging technology that face swaps targeted individual faces in existing media using machine learning. To document and recognize deepfake in the field of media studies, this thesis attempts to translate the technicality deepfake technology through the perspective of media studies.

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