Improving business advantage by nurturing B players through emotional intelligence

Abstract: Nurturing talent inside organizations through the use of Emotional Intelligence could strength businesses competitive advantage. The use of Emotional Intelligence as a tool to create closer liaisons among staff members could provide the connection that employers need to breed their employees, particularly, their B players. Our objective is to study the processes that are built between top managers and B players within the virtual space inside organizations and the viability to elevate their performance through the use of Emotional Intelligence when creating work relationships among them. The study was performed by a cluster of interviews to top managers, practitioners and researchers involved with our object of study and by a series of surveys completed by employees. The main results were connected to verbal language and multicommunicative activities as management of meaning from a leader, intercultural differences, general prevention towards work relationship building, influence from physical space of offices, personal space and personal satisfaction, post modernity in the leadership style, advantages of using Emotional Intelligence, positive effects that interrelations have over businesses general activities and the viability to reinforce business competitive advantage by empowering their human resources. After the termination of this study, we could conclude that communication channels, culture context and local values and beliefs are the main aspects that influence and limit the creation of processes among our both actors and their subsequent success. Furthermore, to create work relationship inside organizations indirectly build the defensive strategy that firms need against competitors and this reinforces their business competitive advantage.