TETRADATION
Abstract: Within the colored cosmetics industry today most brands are only in it to win it. This market is worth billions of dollars and everyone wants a cut. We are overwhelmed by this industry on most social medias but mainly on instagram where we are constantly encouraged by influencers to try the latest on the market. The colored cosmetics industry promotes overconsumption. The most common packaging materials for colored cosmetics today are glass and plastic. We are all very well informed regarding all the negative aspects of plastic but did you know that glass isn’t that great that everyone tells you. In fact, industrial glass is based on silica sand that is classified as a finite resource since it takes thousands to millions of years to form. The more silica sand we use the closer we bring this raw material to exploitation. The colored cosmetics industry was in great need of packaging innovation. By sending out a survey to common users of colored cosmetics assumptions could both be confirmed and disproved. After studying the history of colored cosmetics and realizing that human beings had always, to some extent, been obsessed with the color of the skin, a demarcation to only liquid foundation was made. By learning more about the circular economy, a business model that doesn’t compromise our world’s resources, and taking much inspiration from Tetra Pak, a foundation packaging mostly made out of carton was developed. Carton is a renewable material and easy to recycle. We should care about this since we have a limited amount of natural resources and to break obsolete patterns we need to always strive for innovation.
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