Exploring factors that decides on how a Business Intelligence tool is being received by its users

Abstract: Self-Service Business Intelligence (SSBI) is a service where users can create reports andanalyze data on their own. It is an approach to decentralize competence and knowledge withina company. It has been proven to increase productivity and provide employees with morepossibilities to make smart data-driven decisions. I decided to do this project to learn moreabout SSBI and specifically explore what factors that contributes to the user experience ofworking with SSBI. With the help of a survey I was able to reach out to the employees at IfP&C Insurance.I asked how satisfied they were with the SSBI solution at the company, how theyexperienced loading times, how active they were and if SSBI brought value to their day to daywork among many other questions. The data from the survey was analyzed looking at trendsand correlation between answers to identify what parts employees were pleased with and theparts that needs more attention. This was done with the help of Decision Trees, correlationmatrices and extensive graph comparisons. The results managed to answer my scientificquestion rather well. It shows that most employees find that working with SSBI at If P&CInsurance is an enjoyable experience and they believe that it adds real value to their work.There is an interest in further education in Tableau, which is the SSBI software being used atIf P&C Insurance. A fact that shows that employees are eager to learn more, but also that theavailable education at the company has not reached out to all employees. There is also a majorissue with loading times when browsing reports. Users that experiences that loading times areslow or very slow are also overrepresented in the group that is not pleased with the software.The issue with slow loading times has two solutions that I recommend to the company: • Educate employees to create reports that require as low processing power as possibleto browse. This is something that a few employees asked for specifically. • Increase the capacity on their servers. As using Tableau and creating reports hasbecome more and more popular at the company, the servers have not been updated inthe same pace, creating long delays when browsing and working with reports. In general, I think If P&C Insurance has created a functioning environment for SSBI and ifthey address the few issues I have mentioned they will have a thriving Tableau communitywithin the company.