How do employees of multinational textile industry organizations implement the sustainability of an organization in line with the sustainable vision of the organization itself. : How do employees of multinational textile industry organizations implement t

Abstract: Purpose : The purpose of this article is to describe how do employees of multinational textile industry organizations implement the sustainability of an organization in accordance with the sustainability vision of the organization itself. Theoretical Framework : The theoretical framework will be based on sustainability development which will be used to give an understanding of the implementation of sustainability in an organization by the employees following the vision of the organization and which will function as a framework to then be able to analyze the data empirical evidence from this study. First, sustainability development will be presented as a general framework for analyzing sustainability and its various factors. Subsequently, more specific literature on the various sustainable practices of the textile industry will be presented. Finally, the obstacles to sustainable development in the textile industry will be highlighted with green washing, which is a scourge today, consumer attitudes and the challenges of implementing sustainability. The sustainability is necessary and primoridal these days, it is important to understand why, how to meet this growing demand while overcoming the obstacles previously identified to combine performance and sustainability development in the implementation of actions on the part of employees in the textile industry. Methodology : The data analyzed and discussed in this study consists of primary data in a qualitative research collected during online focus groups and secondary data through annual report, academic papers, and books. Findings : Although employees are trying through many very promising actions that allow H&M to move closer day after day to its own goals of becoming 100% climate positive is 100% fair and equal, 100% leading change and 100 % circular and renewable, it is however impossible for the organization to be from all points of view and within its entire supply chain to be 100% sustainable.