The gender equal country’s glass ceiling
Abstract: The overall purpose of this research is to explore why female entrepreneurs, despite the equality that exists in Sweden, engage less in entrepreneurship compared to male entrepreneurs. The study is inductive and conducted through a qualitative approach with 6 case studies. The primary data is collected through semi-structured interviews and analysed by a first and second order categorization. Three specific prejudices about the genders can be identified as answers to why female entrepreneurs are faced with challenges when attempting to engage in entrepreneurship. The three prejudices are; Lack of confidence in female entrepreneurs, Men are the norm of entrepreneurship and Women are less capable of engaging in entrepreneurship. In order to achieve more gender equality within entrepreneurship in Sweden, measures against eliminating the prejudices that exist about male and female entrepreneurs need to be taken on a societal level with the pure intention of establishing more gender equality.
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